Realtor, Real Estate Okotoks, Cochrane, Calgary

      


Big city deals with a small town feel! 

Specializing in Real Estate in Calgary, Okotoks, Cochrane & Area


Call or text 403.700-2532   Email: home@griffinre.ca

Brett Murrell, Realtor Real Estate Agent serving Calgary, Okotoks, Cochrane & areas

 
 

Most people believe there are lots of reasons that a home doesn’t sell. However, there are actually only five. If you address these five common mistakes, then you will never have a problem getting your home sold. 

Over Pricing and Speculating
We all wish we could ask whatever we wanted for our homes, but unfortunately price is set by comparable properties and market conditions. If you are priced above either of these, then your home will sit for a long time.

Looking at the price of homes currently listed for sale in your neighborhood only tells part of the story. You must research how much homes are actually selling for, and price your home accordingly.

 
Exposure
Even a well priced property can’t sell, if no one knows about it. If you are not marketing your home where the buyers are looking, then you will not sell it. The more of your target market that sees your home, the better chance you have.

More and more, people are using the internet as their primary source of research. Be sure your home is easy to find in the most common places that people look.

 
Poor Marketing
You have to make buyers want to look at your home. If your marketing makes your property look like every other listing, then you are simply “rolling the dice” and hoping for the best. Is your marketing truly compelling?

A great question to ask is... Why should someone buy my home, versus any other home in the neighborhood or city? If you don’t believe that you have a compelling reason, then the buyer won’t either.

 
Presentation
So now you’ve got someone to look at your home, but it’s a mess, smells bad, or simply shows poorly. If a buyer doesn’t feel comfortable in your home, you can forget about the sale.

If you can, don’t be around for showings, keep the house clean, and do some research on staging your home for sale. A small investment can make or save you thousands.

 
Lack of Buyer Confidence
Purchases fall through every day because sellers cannot confidently answer the buyer’s questions; provide accurate paperwork, or verify important details. If you are not organized before you sell, then you may watch all your hard work go to waste as a potential buyer walks away due to a lack of confidence. 

Do Your Homework
You need to be very realistic with your goals when you are selling and you must do your homework. As the marketplace changes so must your strategy. Too many people spend thousands of dollars, hours of their time (not to mention stress) and miss the best opportunities to sell or don’t have the proper information to make a sale possible.

Gather all the information that you need and get the advice of experts when you can. At the end of the day, hiring a professional to ensure your sale is done properly may be one of the best investments you can make.

 

Source: Courtesy CIR Realty

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Brett Murrell, Realtor Real Estate Agent serving Calgary, Okotoks, Cochrane & areas


1. Failing to have your real estate associate provide a detailed market analysis of the home’s value.

2. Failing to get an inspection on the property you are purchasing.

3. Not requiring a Real Property Report (RPR) with compliance on the property you are purchasing.

4. Making a low-ball offer and discouraging the seller from negotiating with you.

5. Failing to get pre-qualified for mortgage financing prior to making the offer to purchase.

6. Not allowing enough time to find out all of the important information, such as building inspections, permits, title examinations and any relevant municipal/community information.

7. Neglecting to work with a Buyer’s Associate.

8. Purchasing a For-Sale-By-Owner (FSBO) or other property (ex. new build), without the use of a real estateprofessional and attorney.

9. Purchasing a parcel of real estate without obtaining title insurance.

10. Not obtaining a City Inspection or copies of applicable permits!


Although the list above is not a full and comprehensive list of all pitfalls buyers make when purchasing a home, they arecommon problem areas.  You can avoid dealing with the headaches that arise from overlooking these items by choosing the right REALTOR®. For further explanation of the implications of any of the pitfalls listed in this report, call me.  I would be happy to discuss your specific situation and put you on my customized listing search, so that you can be the first to find out about new listings that match your specific criteria.  If youwould like more information about the process of purchasing real estate, let me know, I would be happy to help you with the process!

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Brett Murrell, Realtor Real Estate Agent serving Calgary, Okotoks, Cochrane & areas

Are you thinking about selling your house or another parcel of real estate that you own? If so it is important to follow some of these guidelines to help you get the most out of your real estate and that can possibly save you thousands of dollars in the future. Although this is not a comprehensive list of everything that needs to be followed when deciding to sale your real estate it is list of important items that we have noticed at CIR REALTY which can play a big role for most sellers. 

Make sure you list your property with a REALTOR®.
As members of the National Association of REALTORS® each member adheres to a strict code of ethics that provide a wide variety of benefits for buyers and sellers. Not all real estate agents are members of the National Association of REALTORS®.

Have your real estate agent perform a competitive market analysis.
Often times homeowners will not have the information or expertise and a know how for what other properties have sold for or what your current competition is. A real estate agent working for you will prepare a competitive CMA so that you can look at what other properties have sold for and what other properties similar to yours are listed for. 

Price your property competitively and correctly from the beginning!
Although many sellers want to try and get the most out of their property and take the philosophy that they can always adjust the price at a later date. In reality the best and most qualified prospects will come early in the game when the for sale sign first goes up and your property first hits the local multiple listing service hot sheet. Often times sellers who price their property higher in the beginning and then begin to lower their property over time get less for their property than they would have if it had been priced correctly from the beginning. 

Get a home inspection in advance.
Normally a home inspection will not cost you a lot of money and can be a good marketing tool for your agent when selling your property. It is also good because any major issues or problems that might arise can be fixed in advance. Smaller items that can sometimes give the buyer bargaining room to reduce your cost can also be prepared or fixed in advance of your marketing efforts and can generally save you hundreds if not thousands of dollars by preparing in advance. 

Reduce clutter.
It is important to remember that reducing clutter and as much furniture and other items in advance can help in the sale of your property. If you need to store things in boxes or pack things up and move to another location or to another family member or friend’s property the extra room can normally be a benefit. 

Give your home a fresh coat of paint.
Generally a fresh coat of paint and cleaning the carpets are all very important in helping you sell your property. Normally painting your home will not cost much money and can add a good fresh up look to your residence. 

Open drapes and turn on lights
It is always a good idea to allow as much light to infiltrate your property as possible. Turning on lights, adding new stronger light bulbs and opening blinds and drapes is a big plus for marketing your property. 

Avoid music and avoid being home when your property is shown.
Although many sellers like to be present during the showing of their property for a real estate agent being gone can help immensely in the marketing of your property. Buyers normally feel free to open closets and look at the property without sellers following them around or talking too much about the property. You might also say the wrong information or come off as desperate to sell by being present during the showing. 

Provide copies of receipts on items you have purchases for your agent or repairs you have made over the last couple of years.
If you have installed a new roof and you have a copy of how much you spent for the roof that information can be helpful to put into a folder or book along with any other major expenses or expenditures you have spent. It is also a good idea to have copies of your taxes, the insurance premiums, utility cost per month and any other important information such as surveys or plans that maybe available to help your real estate agent during the marketing process. 

Clean the front porch and front lawn of any debris or items that might be a turn off when people are driving by to look at your property.
Making sure your grass is mowed and well manicured along with a clean swept front porch without a lot of debris is very important in the marketing efforts of your property. 

Make your home look like a magazine.
Having your beds made, clothes picked up off the floor, tables straightened and rooms fit for a picture in a magazine are important and can be a big hit when buyers tour your property for a possible home purchase. 

Be open to listen to suggestions from your agent.
It is always important to remember that your real estate agent is the professional and has the expertise or know how in selling your property. Many agents will report back to your listing agent as to what buyers or other agents think about you property or what needs to be fixed or changed. If this is the case be sure to have an open mind and listen to any suggestions that your agent may have to improve the marketability of your property. 

Again this is not a comprehensive list of what you need to do to sell your property but by incorporating these few suggestions it will help immensely in the marketing of your property and to get you the most out of your real estate and for a happy and successful real estate closing.


Source: John D. Mayfield ABR, ABRM, GRI, e-PRO, CRB

 


 
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Data supplied by CREB®’s MLS® System. CREB® is the owner of the copyright in its MLS® System. The Listing data is deemed reliable but is not guaranteed accurate by CREB®.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.
The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.